College Style Battle: Athleisure vs. Preppy

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Photo by Joshua Rawson-Harris on Unsplash

Unless you’ve been living under a rock for the past few years, you know that the athleisure trend has absolutely taken over the fashion industry (luxury included) and that almost everyone is embracing the trend in one way or another. Now, when defining athleisure, it’s insufficient to say that it’s a blend of leisure and athletic wear as it has transcended the original idea and is now an all-encompassing fashion phenomenon. This is a trend that goes beyond rocking stylish sweats and sports bras on the streets or matching tracksuits with heels. Today, an outfit that contains even just one garment that is deemed ‘sporty’ is considered athleisure as this trend has completed its mission, the mission is becoming almost omnipresent in every outfit we decide to rock.

Why do we love it?

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The answer to this question is quite simple – the trend came to bridge the gap between the overly formal and the overly informal. It came into our lives in order to make them easier, to allow us to simply glide from one errand, arrangement or obligation to another without having to change our clothes (and waste the little time in a day we have). However, with its rise, came numerous variations in which to rock it – now it’s completely acceptable, if not cool, to wear a suit with tennis shoes, to rock evening dresses and romantic tulle skirts with hoodies and sneakers, and to even mix and match – put on a nice crisp white button-up, an oversized blazer and a pair of elegant wide-leg pants and complete the look with, say, a fresh new pair of New Balance sneakers. Essentially, the trend keeps on transforming, and it seems to be getting bigger – from the puffer jackets and slouchy jeans seen in this season’s menswear collections, and the now incredibly trendy pants with the sporty stripe on the side – who knows what the future of athleisure looks like. The one thing we do know is that the millennial generation, as well as this still quite unnamed, perhaps the college-attending Z generation, loves the trend, along with the lifestyle it stands for.

Whatever happened to good old preppy?

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Well, according to both Vogue and numerous lines that came strutting down the runways this year, one thing can be said with certainty – the preppy is back. Now, before you get your pearls and your sensible oxfords and loafers (which you are very welcome to do), you should be warned that, just as any other trend, the preppy has gone through some changes of its own. First of all, it’s become a tad more eccentric and bold, particularly in terms of mixing prints and patterns, which is highly evident in such collections as the Balenciaga spring line. The stripy shirts are still here, along with the conservative and length-appropriate skirts, and even chinos are making a comeback, but we can’t help but notice the ironic vibe in the way the collections have been executed. It’s almost like the cardigans and the crew sweaters tied around the shoulders aim to represent the preppy person as a kind of an old-school, old money stereotype. It’s almost satirical is what it is. As stated by Vogue, the trick to rocking preppy this season is to take a preppy piece (the polo, creased chinos), and then completely dismantle the look with an unexpected silhouette (cropped, oversized) or color – the bolder and more outrageous, the better, and finish the look off with something very street style-adjacent – the cheaper, the better. When in doubt, unbutton the collar or flash a sliver of skin for a dash of sex appeal.

Is there a fight here at all?

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From what we can tell by analyzing the current shape and form of the two trends, in their intentions, they don’t differ much. Athleisure may be the trend de jour while the preppy look may have taken a more subversive route, but they both share one thing in common – a kind of fashion rebellion we’ve been waiting for for quite some time. Now, perhaps not all of the pieces will get along just perfectly, but in the world where fashion has become everything and anything you want it to be, from our perspective, there is no battle – embrace items and garments from both styles, rock them seriously or ironically, and don’t be afraid to mix and match. By the looks of the garments, it seems that they will get along just fine, as long as you get a bit creative.

What we have to understand about the millennial generation is that they’re all about fluidity. Therefore, if you were expecting a fist fight between the two style movements, sorry to disappoint you – nothing to see here but perfect experimentation and harmony. The new generations are all about meshing and blending, and with a little effort, you can rock both styles impeccably, and look super cool even if you throw on a string of pearls – ironically or not.

College Fashion Essentials

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Photo by Matthew Kane on Unsplash

When you’re a college student, you have to be smart and economical. That means that all unnecessary purchases are a no-go. You may think that one can’t possibly pull of stylishness on a budget and a limited number of pieces. However, there is a way to work around this if you learn which key pieces to invest in (and by this we don’t mean spend a chunk of your money). To that end, we have created the ultimate list of fashion essentials that will get you through the year on a budget, without sacrificing your style.

When fun meets appropriateness

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We used to think of plaid blazers as something professors wear, but oh, how times have changed. Everyone, from celebs to fashion bloggers to mere mortals is jumping on one of the most stylish (not to mention practical) trends of the season – the plaid trend. The best reason to add a plaid blazer to your wardrobe is definitely its power of transformation. With it, you can create great date-looks, mix with sportswear for more casual, athleisure vibes, and it can make you look sharp and polished in classes even on those days when you feel completely run over.

The ones that work for you

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The life of a college student is a hectic one, to say the least. This is exactly why you don’t need clothes that make you work hard to pull them off. You want something that works for you, not against you. So, the most sensible way to be in style while being comfortable is to choose jeans as your go-to when it comes to bottoms. Take the time to try on different styles and find four pairs of jeans that fit well and feel good. Aside from being the sensible choice, these are easy to mix and match and create outfits for almost every occasion.

Party time

Photo by Andre Hunter on Unsplash

College parties are usually chill and low-key, so there’s no need to dress to impress. Still, you should always have one go-to garment and something along the lines of colorful designer kaftans may just fit the bill. They are, as the name says, playful. The colors are vibrant, but they’re not to ‘dressy’ so you’ll never look overdone or like you’re trying too hard. Throw a cute pair of Birkenstock shoes and a denim jacket into the mix and you’ve got yourself the ultimate frill-free party combo.

Simplicity above all else

Photo by Pete Bellis on Unsplash

When life gets busy, so does your bag, so you better invest in a great, (and also a big one), that can handle everything you throw at (or in) it. A leather tote is the absolute best way to go. This bag can carry more items than you can imagine while never giving away the fact that it’s about to burst. You can put your laptop in it, along with your beauty essentials, notes, coffee, your pet, extra sheets – you name it, it can handle it. Black is the obvious choice because you will have chic moments, and this bag is ready to play that part as well.

Keep it warm

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If you have someone to keep you warm indoors, good for you. Now, no matter how much in love you are, your bae won’t keep you warm once you step outside. That’s why you need to pull out the big guns – a great coat and a blanket scarf. Stylish scarves are quite affordable, so feel free to get several, as they will serve as a great accessory. This way, the coat can be nice and classic, and come from the neutral color family, and you can then use the scarves to diversify your outfits.

Made for walking

Photo by Elijah O’Donell on Unsplash

Yes, glitter boots are very nice and trendy, but can you wear them to your 9 am class? We didn’t think so. However, just because you can’t really rock the trendiest boot of the season during a college winter, doesn’t mean the alternative is any less on point. Of course, the alternative is a pair of ankle boots, and if you don’t want to look ‘too neutral’, you can always spice things up with the color of the season – red. Red boots will surely elevate any look, and the style allows you to pull them off in a way that is noticeable but not too ‘out there’.

When it comes to smart fashion choices, finding the balance between trendy and timeless is key.

Layering Basics as the Temperature Drops

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the jacket and scarf combo. A staple for colder months

The cold is finally here, and we’re pulling out all our winter gear and clothing. From stylish sweaters to chic blazers and coats, we’re ready to rock the fall and winter wardrobes. But a fall outfit can go cold fast if you don’t know how to rock the multiple garment look. That’s why we’ve created this list of layering basics so you can stay warm and stylish at the same time.

1.     Master the Double Roll Sleeves

Long sleeves that hang over your wrist are the worst. It makes you look sloppy and not put together. But this fashion faux pas is hard to prevent if you don’t have model-length arms. Instead of looking less than your best, learn how to do the double roll sleeves. Start by unbuttoning any buttons. Then, turn the cuff inside out and fold back once. Use the length of the cuff to determine how wide to make the second roll, which should be near your elbow.

2.     Keep Your Whites Crisp

One of our favorite classic looks is a white t-shirt under a pop of color sweater or a great flannel shirt. The only downside is that white doesn’t stay white for long. Even if you’re not using your t-shirt or tank to work out in, every day, wear and tear can make this look go from neat, to cheap in seconds. Be sure to do a quick bleach bath of your whites about once every other month or so. That, or buy cheap and resign yourself to buying replacements when necessary.

3.     Know Your Textures

The varying of textures is an important part of any stylish outfit. Pairing wool with wool or cotton with cotton isn’t very fashionable, and it can come across as boring or lazy. Try mixing a leather trench with a polyester tank, a fuzzy sweater with a silk blouse, or ripped jeans with a structured flannel and undershirt.

Cardigan, jeans, and boots. A cold weather staple

4.     Add Layers With Oversized Scarves

Scarves have been making a comeback for years now, but they can’t get any hotter this season! While thin or infinity scarves were a thing last fall, this year is all about long, thick, and tri-point style is what you need to be rocking. The best thing about larger scarves is that you can make an entire layer out of them! Add them to a simple long sleeve shirt or tuck them neatly under a casual coat for a daytime look everyone on campus will love.

5.     Avoid Baggy

Oversized is the look to have this year, but it can be tempting to do too much on a smaller frame. The only way to make loose work is to understand how to balance big and fitted. Go with a tunic style dress and add a structured cardigan with pleats or leather cuffs. If you’re wearing gaucho style pants, make sure your layers on top are more fitted to your body to balance the silhouette.

6.     Fit is Key

No matter what you’re wearing, you need to be sure it actually fits. We’ve already talked too big, but an even worse mistake is squeezing into a sweater or jacket that’s too small. Buttons should sit flat, zippers should make it to the top, and fabric shouldn’t pull around your waist or chest. Before you buy or pick out of your closet, do a “sit, stand, and move” test in front of your mirror to make sure everything looks just right on your body.

With these layering basics, you will be ready to tackle those cold mornings and late nights with exceptional style!

Our Favorite Halloween 2017 Makeup Looks

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Clown with red nose

Your costume is only one part of your Halloween look. Where you should really spend your time is with your makeup. Using what’s already in your makeup bag, you can transform your costume using these awesome tutorials! Which one do you plan on trying this Halloween season?

     1. Basic Pennywise

Link: https://www.youtube.com/watch?v=A9sNJhVyYaA

Everyone’s favorite horror clown is going to be the Halloween costume of the year. Getting the makeup right is essential. This vlogger shows how to get the job done and scare all your friends in the process.

     2. Disney Villians

Link: https://www.youtube.com/watch?v=qJfi2AN_rmY

Being evil never looked so good. With looks from Ursula to the Queen of Hearts, you can get in the spirit by recreating your favorite bad girl looks from childhood movies.

     3. Dark Disney Princess

Link: https://www.youtube.com/watch?v=8K1gLHmC7Bw

If you’re going to go Princess-y, you might as well go dark too. These reimagined princess looks will have you gasping at the site.

     4. Makeup on the Go

Link: https://www.youtube.com/watch?v=6a24nYM3tT8

Minutes to go and no costume? These easy makeup looks are so simple that just about anyone with a makeup brush and a small palette can do in ten minutes or less.

     5. Gothic Twist

Link: https://www.youtube.com/watch?v=7SjGZzyN81M

Witches, pirates, fairies, and other Halloween staples don’t have to be so innocent looking. With a little gothic makeup, you can paint a more sinister picture while still looking fantastic. You might even take some of this makeup advice to your regular look.

     6. Shining Skulls

Link: https://www.youtube.com/watch?v=cVgQV6v_QKY

One of the more classic makeup looks is to get down to the bone. Using shadowing techniques and vibrant colors, this neon skull is a great conversation look. Pair with an all black outfit or glow-in-the-dark costume.

     7. Dollar Bill Lace Skull

Link: https://www.youtube.com/watch?v=shzxWIoQ7d0

It’s not hard to find skull makeup tutorials to fit your style. But we especially dig this one for the low cost makeup and the attention to details. It’s perfectly pretty and fits just about any outfit.

8. Basic Zombie

Link: https://www.youtube.com/watch?v=q7xQEG1JMKI

Zombie princess. Zombie president. Zombie football player. Zombie… you name it! Zombie-fy your costume with makeup looks that is as easy as it gets.

     9. Emoji Pro

Link: https://www.youtube.com/watch?v=21otnaBvQ44

You don’t need makeup to look like the “whatever” emoji, but for the smiley faces, you could use some help from a big bottle of yellow and a tiny bit of creativity. This is a great costume idea, but make sure the person wearing the poop emoji knows what he or she is getting into.

10. Retro Girl

Link: https://www.youtube.com/watch?v=5dau67xQ7oA

Vintage is in and so are 1920’s-1960’s characters. Get your pin-up, flapper, and hippy vibe using makeup tutorials that match the era of your costume.

     11. Superheroes

Link: https://www.youtube.com/watch?v=jYiF_0VFVD4

Some of our favorite movie characters are the best ones to recreate in costume. This tutorial breaks down the Gotham ladies — Harley Quinn, Poison Ivy, and Catwoman. You can even find pop art and cartoon versions of these looks if you want to get even more artsy with your makeup!

That wraps up our list of favorite Halloween makeup looks. Hopefully, you are inspired to take your costume to the next level. Let us know which look you decide to go with!

Campus Style on a College Budget

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High-end fashion shopping spree

Staying up on fashion trends is one of our top hobbies. But paying for clothes off the runway, at boutiques, or through our favorite designers has us entirely at a loss. How can you be as fabulous as can be when you can’t afford to wear what’s in? We break down 10 ways we’re keeping our style within your budget — spending little (sometimes not even a penny) on the latest trends.

  1. Throw a Closet Party

We grow out of our clothes faster than we like to think. That’s why throwing a closet party with your most fashionable (and closest-in-size) friends is a fast way to find new clothing staples. The rules are simple: bring clothes to exchange and only take the number you brought yourself. Whatever is left over can be donated to a local charity.

     2. Rent Directly

There are a ton of businesses who make bank allowing you to rent high-end designer pieces. The prices can range from $20 to $100, but you’ll get a thousand-dollar (or more) look without anyone knowing it isn’t yours. For those very special occasions, this is one of our go-to options.

hangers found in closets or thrift stores

     3. Go Thrifting

Thrift stores are everywhere — and with good reason. Many of them specialize in designer pieces, specific sizes, and high-quality goods at unbeatable prices. Make an afternoon out of it, and visit a couple to score some great deals! Find one that fits your style, and most importantly your budget.

     4. Re-sell and Profit

Did you know you can sell your old clothes and then use the profits to buy new pieces? Sites like eBay and Polyvore are crazy-addictive, and they make a great side hustle for frugal college fashionistas with a good eye for what’s on trend.

     5. Borrow from a Fashionable Friend

Find your new BFF: Best Fashionable Friend. Your wardrobe will love the updating, even if temporarily, and you can bond over pieces you see in magazines or on your favorite celebrities. It’s a win-win!

clothes organized in a dresser drawer

    6. Build a Capsule with What You Have

Minimalists will tell you that capsule wardrobes are a must. Build a wardrobe with staple pieces that are simple and high quality. Once you check off the pieces you need, then you can use Pinterest and minimalist sites to make hundreds of outfit possibilities!

     7. Check Resale Groups

Facebook and Craigslist are awesome places to find a deal on new clothing. Just be safe about what you buy. Always use cash. Pick up in a public spot, even bring a friend. And do your research on if the piece is real or fake before you purchase.

     8. Become a Clothing Couponer

While extreme couponing for clothes isn’t as easy as it is for groceries, you can get good discounts on clothing when you know where to look. Ebates, for one, gives you cash back for online purchases. Loyalty programs can alert you to exclusive discounts. And don’t forget your college ID! Stores like J. Crew offer a percentage off when you show it at the checkout.

     9. Hit Up Salvation Army and Goodwill

The time it takes to double check for stains and tears is worth it when you can find pieces like gently worn Lululemon for 75 percent off or Kate Spade dress for under $20! Go on discount tag days for even bigger savings.

    10. Make Your Own

Who says you must wear only designers? Recreate your favorite looks by following patterns and buying a used sewing machine. A class, experienced friend, or YouTube tutorial can show you the basics. In no time, you’ll be designing your own wardrobe!

While in college, staying on top of the latest fashion trends is one of the most important things. Spending within your budget can pose some unique challenges. Let this list serve as a starting point for more creative ways to look fashionable and save money!

Top Beauty Trends that have Ruled Summer & How to Take Them into Fall

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We’ve had an amazingly fun fashion and makeup filled summer this year, but now that it’s ending, it seems like all the enjoyment might fade with it. However, for all the fans of beauty and style, fall represents the perfect opportunity to put some new twists on the trends that we already love. Want to avoid the doom and gloom of the upcoming rainy season? Then let’s take our favorite bits and pieces of summer fashion and bring some of that brightness into the fall.

 

Bright plaid

Plaid shirts and coats are already a fall staple, though we usually go for the 90s grunge and keep all the colors dark. But we want our lighthearted mood and happiness to last well after the summer has passed, so now’s the time to keep it all bright and colorful. Teal, burnt orange, magenta, bright green, all of these are perfect colors for your new coat. And let’s face it, it’s fun to have a coat that isn’t brown or black for once, but something that stands out and draws all the eyes to you.

 

Gloomy florals

Have a favorite floral-patterned blouse or dress you’re going to miss? No need to put it in the back of your closet just yet. Muted, gloomy roses are going to make you look gorgeous and well-dressed for the season, while still keeping the look entirely fresh and romantic. Pair a mid-length dress with a pair of brown boots and throw on a simple cardigan and you’ll be rocking boho chic well into fall.  

 

Dark lips

Plum-toned makeup is the easiest trend to continue into the fall, especially if you find a good dark lipstick that will make you look vampy and sexy. Pair the dark plum with golden eyeshadow and you’ll practically be ready for a photo shoot.

 

Wild curls

Keep the summer in your hair by wearing it loose, and keeping your locks wild and voluminous. That 70s look is still very much in vogue, so keep that curling iron handy, or if you want something that is less damaging to your hair, try curling them with rags. Just leave the rags over night, untie them in the morning and spritz with some hairspray.

 

Light makeup

Isn’t it great how in summer you just slap on some mascara, a hint of blush and a lip balm and you’re out? Fall is the time for heavier makeup, but hold on before you grab that spackle and layer on sixteen layers of foundation. You still have that gorgeous bronzed glow from your vacation, why not show it off? A good BB or CC cream goes a long way because these babies even out your skin tone and hide small imperfections without feeling too heavy on your face. They’re especially useful if you have a tan and now your regular foundation no longer matches your skin. Natural-looking makeup will keep your face looking fresh and youthful, so there’s no reason not to stick to it for as long as you’d like.

Color-blocking

Simplicity is often the most elegant thing you can wear, and in 2017 we had very basic, solid-color bikinis and one pieces that looked absolutely perfect. The trend moved on from clothing to makeup, and now it’s time to step up out eyeshadow game and keep things interesting with creative new looks. We’ve had this trend ever since the spring, but color-blocked makeup still seems to be all the rage, so take the vividness of spring and summer and paint it on your face.

No need for your good mood to end when the summer ends. Stick to these tips and stay cheerful even when the days get cold and rainy and you’ll have an excellent season.  

Fabulous Fourth of July Fashion

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It’s the middle of summer, and that means fireworks, hot dogs, and red, white, and blue — it’s Independence Day! The Fourth of July is a day for relaxing, getting together with family and friends, and celebrating the birth of our nation. But just because you’re chilling out doesn’t mean you can’t be fashionable! Here are our suggestions for looking your best this July 4.

 

Candy Stripes and Blue Jean Shorts

This effortless look is great because it isn’t limited to Fourth of July. A sleeveless red-and-white striped top paired with some traditional blue jean shorts will show off your patriotic pride without sacrificing your sense of style.

 

Flag Accent Nail Polish

Jazz up your nails with this funky design. Four fingers of regular red polish can become super American with a bit of extra flair. If you’re not great at making cool designs out of polish, you can always use stickers to get the same effect.

 

Patriotic Scarf Braid

This super-easy 3-minute scarf braid will make you the talk of the Fourth of July barbecue. All it takes is a French braid, a hair tie, and a flag or red, white, and blue scarf. You can even add more flair with a few silver stars or by tying the end of the scarf in a bow.

 

Fourth of July Ponytail Holder

This one takes a bit of work, but the end result is totally worth it. All you need are red, white, and blue bandanas, a hair tie or scrunchie, and a pair of scissors. The end result is some cool flair that will make you look DIY chic.

 

DIY No Sew Flag Top

This cool, vintage-looking shirt is a breeze to make. You will need is a white shirt, red and navy spray paint, some painter’s tape, a piece of cardboard, and some scissors. If you’re not feeling the flag look, you can also spray paint the shirt with red, white, and blue stripes using the painter’s tape and spray paint by themselves.

 

Red, White, and Blue Eyes

Spice up your makeup with this killer, cute red, white, and blue design inspired by Old Glory herself. This cool vintage look has a modern twist using both traditional makeup and a bit of costume flair.

 

American Flag Cutoff Jean Shorts

These are some of our favorites! Take an old, worn-down pair of jeans, and make them into something festive and fun with just a few easy steps. By using an inexpensive flag bought at an art supply or thrift store, you can make your new cutoffs go from ‘yow’ to ‘wow!’

Pieces That Transform Any Outfit with No Effort

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There’s no denying it – we all long and strive for that, at times, elusive effortlessly striking appearance. Everyone deserves to feel and look great in the clothes they wear, but not everyone has the time and patience to experiment, try on outfit after outfit until perfection is achieved. This is why nowadays we rely on our trusty fashion bloggers. Why? The answer is simple; what makes these seemingly ordinary people extraordinary is their impeccable style and a ‘nose’ for fashion. They’ve tried it all, so we don’t have to – they’ve done the legwork so we can reap the benefits and take only the best for ourselves, so let’s just dive in and see what those Holy Grail essentials are. These are the pieces that create an outfit that transcends the sum of its parts, and we deserve to have and rock them.

All about them jeans

source

Every fashionista knows that rule number one of the ‘effortlessly striking’ rulebook says ‘you must have that perfect pair of ripped jeans’.  They can take different shapes and colors, skinny, mom or boyfriend jeans – all as long as they’re ripped. There is a certain dose of rebelliousness to this kind of jeans. However, the greatest thing about a truly great pair of jeans is that their ability to adapt to any given look and occasion. Lunch date – no problem; a pair of pumps and a white dress shirt and you are ready to casually dazzle. Lazy afternoon – done and done; a gray tee, a pair of Converse All Stars and a satchel – the street style hashtag practically writes itself.

 

Style enhancer; no, life enhancer

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If you’ve ever tried to calculate how much better your life would be if you owned a really great biker leather jacket, the answer is 78.9%. Jokes aside, this is truly one of those garments that don’t only uplift an outfit but your spirits as well. It’s always a little edgy, eternally stylish and can go turn any outfit from casual to elegant in the blink of an eye, (or a change of a dress). Don’t take our word for it, go try one and you’ll see how it makes you feel…and look.

 

Spice up your life

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Every so often our closets, like our life, can get a little dullsville, and that is exactly the time when a splash of color is absolutely necessary to spice and shake things up. Minimalism may be the dominating trend de jour, but there is still nothing like a vibrant kaftan to liven up an outfit, as well as your entire day. These garments are absolutely amazing – they’re like a dress, (the simplest thing you can pull out of your closet), but just a bit more fun, and you can easily find a large variety of kaftans online and liven up your wardrobe in a minute.  You can wear them alone, with leggings, with or without jewelry – they are enough to create an outfit.

 

When in doubt, go with non-colors

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If you could sneak in and take a peek inside a fashion blogger’s closet, you would most certainly find an abundance of basics – gray, white and black shirts and tees to be exact. These clever and fashion-savvy gals know that the secret fountain of effortlessness lies in great basics. Always stock up on these, there is no such thing as too many basics. While vibrant colors serve to spice things up, basics are there to tone things down and help you escape a look that is too busy or overdone or worse – like you’re trying too hard. P.S. Leggings fall under basics too.

 

While on the subject of black

It can’t be helped – black just has a way of making everything more chic, and that extends to bags as well. So, whether you want to rock a tote, a sling or shoulder bag, it should be solid, sleek and black. When you look at a bag and mull over the idea of purchasing it, ask yourself this – can I take this to work and then go straight to a party after? If the answer is yes, then you’ve found your go-to bag.

 

If you could only have one pair of shoes…

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Sure, bloggers live in an abundance of shoes, but if they were faced with the option of choosing one pair and forsaking all others, there is no doubt that they would keep the mighty black pumps. First off, they’re black, which means they go with everything. Secondly, the slim heel makes everything super-sleek and sophisticated. Thirdly, they’re incredibly flattering and make the legs look longer, and finally, they make everything more chic without being too loud.

 

They make a statement when they have to, and stay silent when it’s not their time to speak.

Student Spotlight: Jacob Gendron of Trend Suspenders

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A few years ago, Jacob Gendron, an Accounting major at CSU-Long Beach, was a Top 100 player for a popular online video game. Though it was a fun diversion, Jacob realized he was spending all of his time in a virtual world rather than the real one. He decided to hit the reset button on his priorities and found a way to make his passion for business and entrepreneurship work for him. Now, Jacob’s company, Trend Suspenders, is a growing online retailer for the growing niche market of retro and modern suspenders.

Trend Suspender’s Beginnings

Starting a business was always one of Jacob’s goals. “Entrepreneurship was my major of choice, but sadly, it is only offered as a minor at CSULB,” he explains. “I decided on accounting because accountants speak the language of business, and it seemed like the best fit for those looking to start a business. Also, accounting is built on general principles making a tough skill to learn hands-on, while other majors such as marketing are much easier to learn through experience.”

CSU Long Beach Photo Courtesy of Jacob Gendron

Jacob kept himself busy, joining a fraternity and getting involved with a professional development center on campus. He also found himself increasingly interested in developing his businesses, so he developed a few eCommerce general fashion stores. As he watched his profits increase, he noticed that his best-selling product happened to be one he hadn’t expected: suspenders. “Suspenders are an old school accessory and that’s exactly why young adults and hipsters love them, so I felt that it was the perfect product to build a store around.”

Jacob developed Trend Suspenders based on the idea that suspenders were an untapped niche market that would appeal to a variety of demographics, but particularly a young, hip, trendsetting demo, influenced by celebrity culture. Jacob believes his company “will be the place to go for the latest styles and trends in suspenders fashion.”

Image Courtesy of Jacob Gendron

 

 

Four Pieces of Advice for Aspiring Student Entrepreneurs

When it comes to starting an online store, Jacob’s first piece of advice is to stick with what you know and love. “Choose a niche that you’re passionate about,” he advises. “Don’t start a survival store if you hate the outdoors. I wear suspenders regularly on campus because I genuinely love them. You’ll be much more motivated if you actually care about what you’re selling.”

He also has found that testing is absolutely essential to figuring out whether or not a product might actually sell. He “tested tons of products through Facebook advertising before I found a successful one,” he recalls. That’s why students interested in starting their own stores should do their homework. “Do some keyword research and find what would be easy to rank for on Google,” he further recommends.

Organization is key, too. Anyone who wants to budget their time well should use all the tools at their disposal. “Use your phone’s calendar app for deadlines and appointments,” he says. “At the start of the semester, set reminders for all of your classes, tests, quizzes, and homework due dates,” all of which should be able to be found in your syllabus.

Lastly, Jacob sticks with one of the most tried and true pieces of advice. “Don’t give up,” he says. “If I stopped after losing my first $1000 then I wouldn’t have made it to where I am today.”

 

To learn more about Jacob’s company, Trend Suspenders, visit his store here

Our Favorite Summer YouTube Beauty Tutorials

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Where would we be without Youtube? Obviously not looking as fabulous as we do! Our obsession with beauty Youtube channels is strong — so strong that we’re starting to stock up on DIY summer looks. Whether you’re an expert MUA or struggling to apply your lipstick correctly, these Youtube summer beauty video tutorials will get you looking your best for summer vacay.

 

  1. Sweatproof Summer Glam

Image via Tina Halada’s YouTube

As Tina Halada says at the beginning of her video, looking good in the hot season isn’t exactly easy. To be flawless all day long, you’ll need the right makeup and gear, along with some patience. This sweatproof makeup will make you through your afternoon without making you look like you are drowning or melting!

 

  1. Five-Minute Ease

Image via Jamie Genevieve’s YouTube

As much as we want to look well made up every single day, we realistically know that we’re also very lazy. When it comes to the summer routines, we would prefer to just roll out of bed and spend as little time as possible on our makeup. Jamie Genevieve gives a great how-to minimal style that anyone can do in the same time it will take you to warm up the pool.

 

  1. Bronze Goddess Glow

Image via Naomi Victoria’s YouTube

 

For those of us who burn instead of tanning, getting a little help from makeup is essential. Bronzey glows are exactly what we need, but they can be hard to make look natural. We’re using Naomi Victoria’s seven-minute video to practice looking like we’ve spent our day on a beach chair.

 

  1. Inexpensive MUA Style

Image via Carli Bybel’s YouTube

We hate to admit it, but we really don’t have the money to go to Sephora for our extensive makeup collection. Instead, we’re hitting up the drugstore for makeup that won’t make us break out, but will still give us the carefree look we want. Carli Bybel’s tutorial, in particular, has saved us massive money and given us so much inspiration.

 

  1. WOW Eyes

Image via Nikkie Tutorials’ YouTube

We’re not that adventurous with our makeup, but sometimes we want a look that we can take out to a party or festival that will turn heads. Our favorite eye look is Nikkie Tutorials’ Summer Sunset Eyes. It’s colorful, popping, and totally fun!

 

  1. Lipstick Fun

Image via Sammy Robinson’s YouTube

We love how changing up your lipstick can transform your look. It can take your makeup from night to day, work to party, and beach to a private event. Sammy Robinson’s base makeup design is beautiful enough. Add her three options for lipstick and you’ve got our favorite go-to look to play around with.

 

  1. Beach Appropriate Makeup

Image via Domenica Calarco’s YouTube

If given a chance, we’d spend our entire summer laying around in the sand. But between the salt water, the sand and grime, and the hot sun, we usually come out looking worse than when we got there! Domenica Calarco has mastered how to stay glam for all beach conditions. We can’t get over how great we feel rocking this look even when our hair is a knotted mess and our body is covered in sand and suntan lotion.