Prospective students near and far — as one of the students helping to run my college’s social media, this is my open letter to you about the crucial importance and significance of following your dream school’s social media accounts!
In an age when social media are taking over not only our leisure time and businesses, but also the way colleges market themselves, social media has proved itself an invaluable tool for prospective students. Here’s why.
1.) There’s only so much the website can tell you.
The official school website will be a great tool in informing you about the hard facts- classes, majors, extra-curricular activities and programs, sports, etc. However, the school’s Facebook, Instagram, Snapchat, Twitter, blogs etc. will provide an inside look into student life on campus that no other platform can.
2.) Tours and Open Houses only last so long.
Tours and Open Houses are invaluable experiences that I highly recommend every prospective student take part in at least once or twice. You get to experience campus and make connections with other prospective and current students, which is amazing. However, this interaction only lasts so long and eventually comes to an end. Social media, on the other hand, will provide you with anywhere from weekly to daily accounts of student life- from social to academic to extra-curricular to athletic aspects.
3.) Contact with current students is direct and immediate from off-campus.
While many campus tour guides may hand out contact information or business cards, as may a professor you spoke with at an academic fair, social media provides another tool for quick, easy, direct interaction with current students from off-campus.
How do you find ways to interact with your dream school?