Student Spotlight: Jacob Gendron of Trend Suspenders


A few years ago, Jacob Gendron, an Accounting major at CSU-Long Beach, was a Top 100 player for a popular online video game. Though it was a fun diversion, Jacob realized he was spending all of his time in a virtual world rather than the real one. He decided to hit the reset button on his priorities and found a way to make his passion for business and entrepreneurship work for him. Now, Jacob’s company, Trend Suspenders, is a growing online retailer for the growing niche market of retro and modern suspenders.

Trend Suspender’s Beginnings

Starting a business was always one of Jacob’s goals. “Entrepreneurship was my major of choice, but sadly, it is only offered as a minor at CSULB,” he explains. “I decided on accounting because accountants speak the language of business, and it seemed like the best fit for those looking to start a business. Also, accounting is built on general principles making a tough skill to learn hands-on, while other majors such as marketing are much easier to learn through experience.”

CSU Long Beach Photo Courtesy of Jacob Gendron

Jacob kept himself busy, joining a fraternity and getting involved with a professional development center on campus. He also found himself increasingly interested in developing his businesses, so he developed a few eCommerce general fashion stores. As he watched his profits increase, he noticed that his best-selling product happened to be one he hadn’t expected: suspenders. “Suspenders are an old school accessory and that’s exactly why young adults and hipsters love them, so I felt that it was the perfect product to build a store around.”

Jacob developed Trend Suspenders based on the idea that suspenders were an untapped niche market that would appeal to a variety of demographics, but particularly a young, hip, trendsetting demo, influenced by celebrity culture. Jacob believes his company “will be the place to go for the latest styles and trends in suspenders fashion.”

Image Courtesy of Jacob Gendron



Four Pieces of Advice for Aspiring Student Entrepreneurs

When it comes to starting an online store, Jacob’s first piece of advice is to stick with what you know and love. “Choose a niche that you’re passionate about,” he advises. “Don’t start a survival store if you hate the outdoors. I wear suspenders regularly on campus because I genuinely love them. You’ll be much more motivated if you actually care about what you’re selling.”

He also has found that testing is absolutely essential to figuring out whether or not a product might actually sell. He “tested tons of products through Facebook advertising before I found a successful one,” he recalls. That’s why students interested in starting their own stores should do their homework. “Do some keyword research and find what would be easy to rank for on Google,” he further recommends.

Organization is key, too. Anyone who wants to budget their time well should use all the tools at their disposal. “Use your phone’s calendar app for deadlines and appointments,” he says. “At the start of the semester, set reminders for all of your classes, tests, quizzes, and homework due dates,” all of which should be able to be found in your syllabus.

Lastly, Jacob sticks with one of the most tried and true pieces of advice. “Don’t give up,” he says. “If I stopped after losing my first $1000 then I wouldn’t have made it to where I am today.”


To learn more about Jacob’s company, Trend Suspenders, visit his store here

6 Summer Styles for Guys



There’s so much to be said for girls and summer looks. But what about the guys who want to look fashionable and avoid the ugly cargo shorts default? Luckily for you, we’ve got the details on what men styles are in and what you can pack away. We put together ten hot summer styles just about any guy can rock from the internship to the beach party.


  1. Clean and Crisp Linen

White is not an easy look to pull off, but it’s essential if you’re going for an effortless, European vibe. Look for looser fits with an interesting collar style for contrast. Pair with light colored trousers to make it date night and office casual appropriate.


  1. Get Inspired By the 70’s

Image via Tom Ford

When it comes to fashion history, the 70’s isn’t exactly one we think of when we picture classic men’s clothing. But browns and tans are also coming back in loungewear and jackets. Take a classic chocolate colored leather jacket and add on tan chinos and white loafers. It’s an upgrade on a previously dated look.


  1. Keep it Nautical

Who wouldn’t want to spend their days on some yacht? If it’s not in your plans or budget, make sure your wardrobe doesn’t give you away. Stock your closet with red, blue, and white. Pick shorts that are cotton based instead of denim, and wear the heck out of your favorite pair of white boat shoes.


  1. Know Your Shorts

There’s so much debate when it comes to guys and shorts (outside the pool). So here’s what you need to know if you want to wear them. First, there are many styles. The main types you’ll see in stores include chino (that fit like tailored pants), cargo (with lots of pockets), and athletic (loose and made of synthetic fiber). Each one will have a different purpose. For length, the top of the kneecap is the norm. Anything considered mid-thigh is short, and longer lengths are usually reserved for athletic wear. You’ll also want to look for fit. Cargo and athletic can be loose. But chino or more dressier short styles should be fitted.


  1. Experiment With Patterns

Image via The Fashionisto

Guys usually want to play it safe with patterns and designs. We don’t blame them. Finding the right pairing can be difficult. But you can make it happen by following a few steps. To start, choose one, main print. Second, pick a second print that is smaller in size, has a matching color scheme, or have similar lines. Finally, play around. You’ll never know what you’ll find until you try it.


  1. Wear Out The Vintage T-Shirt

For casual days, you don’t need to be stuffy by wearing button downs. Vintage, well-worn t-shirts with vibrant designs are always in. It’s all about how you accessorize. Pick your shirt and then wear contrasting colored chinos or a more eye-catching pair of shoes. It’ll elevate your style without sacrificing your comfort.

Summer Fashion Trends for Guys

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When it comes to style, girls usually have their eyes on the what’s new and fresh. But staying up-to-date on fashion isn’t just essential for girls, it’s also a must for guys who want to look and feel their best. Summer break is the perfect time to update an old wardrobe or to refresh your seasonal outfits. We’ve picked out our top eight trends you won’t want to leave out of your beach, dress, and relaxed wear.


8 Summer Fashion Trends for Guys

1. Multi-Colored Collar

This is a total throwback to the ‘80s and early ‘90s — but a multi-colored, wide opening, or “Cuban” collar is killing it this year. It’s casual, edgy, and totally fun to play around with. Rock red-with-black, white-and-gold, or tan-on-brown for color combos that echo back to a riskier style period.


2. Geometric Patterns

In the summer, lazy solids are usually the go-to look, but we’re seeing a huge push for geometrically inspired prints on everything from t-shirts and pant designs to outerwear. It’s especially popular in a video game color scheme such as red, yellow, and blue or white, gray and black.


3. Emerald and Earth

Speaking of color, you’ll want to be sure you’re stocked up on all shades green. We’re talking both tops, bottoms, and accessories. Green is killing it on the runway because it’s both vibrant and bold, making it a good match with earthy pairings such as tans and browns.


4. Distressed Everything

Denim will most likely never go away, especially in American fashion. But we’re sick of clean cut, work appropriate-only looks. Take the scissors and go to town on your pair of old jeans. Beat them up, while you’re at it! Distressed looks are an easy way to mellow-out your style while still staying in the know.


5. Worker’s Hats

In terms of head wear, vintage was all the rage last year. You’ll now want to keep those at home while heading to the beach or commuting to your summer job. Instead, grab a hat that has a wider, less angled head piece. Think construction worker hat (without being shiny and hard) meets the classic baseball cap.


6. Leather Strap Sandals

You may love those sporty sandals you can take to the pool, but they won’t score you any fashion points. What’s hot in footwear for males has to be the leather strap sandals. Black, brown, gray, or tan, you can pair just about any look with the variety of sandals out there. And the higher quality the leather is, the dressier it can get. For the super fashion forward, don’t be afraid to wear some socks with it. Socks and sandals are here to stay for another season.


7. Light Rain Jackets

Who wants to deal with heavy or tight-fitting coats when it’s a monsoon outside? We recommend picking up a light fabric, low-key rain jacket. White or even translucent is really making the rounds, and we especially love a more oversized, anorak look.


8. East Asian Designs

Call this another flashback to the ‘80s: East Asian street wear is coming around again. Dragons, gold, flowers, and lace patterns make huge hits, especially on bomber jackets or silk pajama pants. You’ll need confidence to pull it off, but it’s so worth it for the head turning effect.

Top Nine Fashion Trends for College Guys


Okay everybody, it’s time to talk fashion. What you wear can have a huge impact on what others think of you, as well as how you feel about yourself. So stop hiding under baggy sweats and old baseball caps. Up your style game by following some of these top nine fashion trends for guys.

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  1. The Upgraded Sweatshirt

Sure, you love your hoodie with your college’s colors or letters. But instead of wearing it 24/7, turn it in for a sweatshirt with style. In right now are hoodies with cardigan like features (think chunky buttons), those in multi-colors (black and gray ), and sweatshirts that are slim fitted.

  1. The Winter-Proof Sweater

Speaking of hoodies, if you’re heading out on a winter date, try pulling on a heavy sweater. Don’t go oversized or ill-fitted. Instead, pick a sweater that is light enough it can be layered. We love a good knit sweater in a dark gray or a classic v-neck.

  1. The Unique Pair of Socks

Want to make a statement without rocking the boat? Try a pair of socks. Easily covered up as well as shown, men’s socks are huge trend makers. You can get clever ones with pictures and phrases or go for modern, art deco in neon colors.


  1. The Vintage Footwear

Chucks, Keds, and Converse are all coming back this year as the must have-shoe. They are great at taking a dressier look and bringing it back to college level awesomeness. But if you do want something more dressy but still comfy, check out shoe brands like Nike and Adidas twists on their iconic sneakers.

  1. The Classy Flannel

Every college guy has got to have flannel. But don’t stick with that beat up button down your grandpa gave you. Instead, try on a slim or trim fit flannel that hugs your body, rather than covers it up. It’ll turn more heads and can be worn layered without being too bulky.

  1. The Must-Have Accessory

What’s on your body is only half the battle. Your outfit will not be complete without a watch. This year, watches are leaning two ways — high-tech and all-natural. High-tech watches include smart watches and even athletic watches. Find one that’s understated (jet black is best). For the natural look, check out watches made out of real wood. It makes a great, functional statement piece.


  1. The Simple Peacoat

When picking a coat that can transition from day to night, men are unfortunately not left with many choices. That’s why it is essential to outfit your fall and winter wardrobe with a peacoat. For the highest quality, go wool (but check the care label before washing). You’ll want one to wear when out on a date, at an internship interview, or attending a networking session.

  1. The Well-Fitted Dark Suit

Just because you’re in college doesn’t mean you should leave the suit behind. You’ll need a well-fitted suit sooner than you think for occasions like fraternity events or meetings with potential employers. To stay ahead of the trend, invest in a dark black or gray suit. Don’t forget that quality and fit mean everything, so if possible, save up for this big expense.

  1. The Comfy, Single Colored T-Shirt

Not everything has to be suits and ties or pea coats and sweaters. If your look is more laid back, don’t forget to stock your closet with the comfy t-shirt. Sure, your band’s logo is killer, but you should also have plenty of single color shirts for layering purposes or to wear around campus. Keep them in great condition and they become a lifesaver when you just need something to toss on over a pair of jeans.